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Old 06-29-2018, 07:31 AM   #2
pwalker8
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Posts: 7,195
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Join Date: Dec 2006
Location: Atlanta, GA
Device: iPad Pro, iPad mini, Kobo Aura, Amazon paperwhite, Sony PRS-T2
Quote:
Originally Posted by azayn View Post
https://goodereader.com/blog/electro...ook-profitable

So basically they were able to make money by outsourcing Nook production and support to India. What I found interesting is the same company that makes Kobo ereaders also manufactures Nooks. They could make the Nook better if they wanted to, but whatever passion B&N had for e-readers is long gone. Now they seem content to being a distant second to Amazon and just milk the e-book cow for as long as possible.
Profitability by outsourcing and cost cutting rarely works long term. Eventually you run out of costs to cut. There isn't a whole lot of cash cow there to be milked.
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