https://goodereader.com/blog/electro...ook-profitable
So basically they were able to make money by outsourcing Nook production and support to India. What I found interesting is the same company that makes Kobo ereaders also manufactures Nooks. They could make the Nook better if they wanted to, but whatever passion B&N had for e-readers is long gone. Now they seem content to being a distant second to Amazon and just milk the e-book cow for as long as possible.