Quote:
Originally Posted by issybird
I wonder if the simpler explanation isn't that listening alone takes more effort, hence more engagement. Which is similar to what they're guessing is the reason, but not quite the same.
Also, a quibble:
Except that the imagination of the listener doesn't recreate the voices of the characters; the narrator provides them! That's a given and frankly makes you question a certain shoddiness (or giving the customer what he paid for) in interpreting the data.
That said, I don't doubt the biometrics, but I admit they play to my own prejudices/preferences. I like audiobooks and I don't watch television.
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I would also say that the engagement and emotional response depends on the quality of the voice actor doing the narration. I seem to recall that people are more emotionally engaged in auditory, one of the reasons so many people are so connected with music.