I wonder if the simpler explanation isn't that listening alone takes more effort, hence more engagement. Which is similar to what they're
guessing is the reason, but not quite the same.
Also, a quibble:
Quote:
|
We all know that listening to a story takes the consumer on a journey in which their imagination re-creates the world of the story. The voices of characters, their appearance, the scenery — indeed all of the sensory experience — is reproduced in the listener’s brain. This is fundamentally different than watching a video where the director’s vision of the story has been meticulously created for you.
|
Except that the imagination of the listener
doesn't recreate the voices of the characters; the narrator provides them! That's a given and frankly makes you question a certain shoddiness (or giving the customer what he paid for) in interpreting the data.
That said, I don't doubt the biometrics, but I admit they play to my own prejudices/preferences. I like audiobooks and I don't watch television.