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The Clara doesn't have physical buttons, though. Well, I guess it comes down to how important those are since most of the current offerings also don't have them. The Pocketbooks (Touch HD 2, InkPad 3) feature them, which is almost a rarity now.
At the end of the day, most readers with the same eInk display are all similar. I'd probably be happy with any of them. The differences are in the "details", like ecosystem, microSD slot, physical buttons, bonus features (e.g. audio jack for MP3s), dictionaries, quality of frontlight (and whether it has a blue light filter), features of the stock software (or ease of which it can be altered or replaced), etc. Everyone weighs those aspects differently.
Personally, I just wanted (to try out) a larger display with 300 dpi, and since Kobo doesn't want to sell their devices to customers in Germany, I went with a Pocketbook. I love the software it has, and I'm happy that it has a card slot and physical buttons and a nice comfort light (that I almost never use since I either read in broad daylight or with a desk lamp on), so I'm likely to stick with the brand because the experience is positive, but I bought it for the screen and everything else was just a bonus. I'm also happy with my regular Kobo Glo, which still gets use.
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