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Amazon Echo Look—a First-of-its-Kind Echo Focused on Style—Now Available to All U.S. Customers

Alexa helps you look your best—with Echo Look simply say, “Alexa, take a photo” or “Alexa, take a video” to build your own personal lookbook, no smartphone camera or mirror required

Use the Style Check feature to get a second opinion about which outfit looks best on you

Keep track of what you’ve worn in the Echo Look app; edit and share photos; get suggestions of new pieces to pair with what you already own; sort looks by color or into custom Collections; and get inspired by fashion content from Amazon, Vogue, and GQ

Echo Look includes everything you love about Alexa—just ask to set alarms, timers and reminders; get the weather forecast, your morning news, your schedule for the day, and much more

SEATTLE--(BUSINESS WIRE)--Jun. 6, 2018-- (NASDAQ: AMZN)—Alexa helps you look your best with Echo Look, a first-of-its-kind Echo device with a hands-free depth-sensing camera, built-in LED lighting, and computer vision-based background blur to make your outfits pop. Simply say, “Alexa, take a photo” or “Alexa, take a video” to get a share-worthy shot of your look, no smartphone camera or mirror required. Alexa on Echo Look is the style assistant that gives you personalized recommendations, helps keep your closet organized, and provides fashion inspiration. Features like Style Check, Collections, and suggestions of new pieces to complement your existing wardrobe all come with Echo Look (#echolook), which is now available to all customers for $199.99 at www.amazon.com/echolook.