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There was a talking head on this evening's TV news (in Australia) who pointed out that Amazon's Australian operation has been a lot less successful than planned; that this response by Amazon might be a ploy to boost the Oz operation. Not being in the retail industry, I can't say if the argument has merit.
I've ever quite understood the Amazon phenomenon. It seems little more than Sears and Roebuck gone hi-tech, really, with an on-line mail order catalogue. The stuff still comes in the mail.
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