it's a good price for those who like or want the Comfort Light/8GB internal storage.
also it's suppose to be relatively easy to open up and change the internal 8GB SD card to one of your choice perhaps a 32GB, 64GB or even 128GB. i'm sure some will do so although i won't be one of them.
if the Kobo Clara HD had physical page buttons/flush screen then i would have definitely bought one because i do like the size of the device.
oh well never mind, maybe one day physical page buttons/flush screen will appear on a new model just maybe
best wishes koboy