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					Originally Posted by azayn   That's more than the Paperwhite and Nook cost.  As a newcomer in the US market selling at a discount retailer, they need to be competitive on price.  Otherwise people have no compelling reason to consider a Kobo over the much more popular Kindle. | 
	
 I also wish the price was more like $80, but the Kobo is still the only reader I would consider. I require Epub support, and the kepub features are nice. I also really like the hackability of the Kobo readers. I'm also not a fan of much of the Kindle design.