Well, it's a novel concept, but I don't think it will really fly. See, what they're trying to do is offer bite-sized pieces of content that can be sampled and consumed in short bursts. The problem might be their target audience: we're readers... We read... We have enough time and patience to read a *whole* book. The hyperactive kids who need their entertainment in short bursts lest it distracts them from the next piece of entertainment usually don't hang around those "boring old bookstores" anyway.
On the other hand, they are a good contender for the "most frakked up launch of the year" award... Way to screw up a launch, guys. At least you've put the other ebook site owners out there at ease: "if the competition is this competent, we'll do alright, y'all".
