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Originally Posted by pwalker8
That's pure baloney. Traditional publishing houses, especially the major ones care a lot about the brand. Are there some indies who have well edited books? Of course. Are there books put out by established BPH that aren't well edited? Of course. But both are exceptions rather than the rule.
Any book that is published by an established BPH faces a level of vetting and editing that most indie books do not. That's simply the facts. It's a built in part of the publishing business. Some indie authors choose to hire an editor and listen to him or her, but it's an individual choice.
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I have seen more indie published ebooks in the last while that have credited a professional editor/proofreading service as part of their acknowledgments. As one author put it (paraphrased by moi), it's part of the maturing of the indie publishing industry.