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Originally Posted by azayn
Maybe partnering with Indie authors through Smashwords and Scribd to create a service like Kindle Unlimited. Or hype up the ability to read for free via Project Gutenberg and local libraries.
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I would think the built-in Overdrive support on the Aura might be a good selling point. Is it really more convenient than using Overdrive with a Kindle? Not really, but it could certainly be hyped up.