Quote:
Originally Posted by alee
Audible has American Pharoah: The Untold Story of the Triple Crown Winner's Legendary Rise by Joe Drape, narrated by Aaron Abano, free through 5/9: https://www.audible.com/ep/go-audible
They're sponsoring a racehorse named Audible who didn't win at the Kentucky Derby. |
The horse didn't win, but it did come in third, at 2 1/4 or 2 1/2 (I don't remember now) lengths behind the winner, Justify.
I thought that the original deal from Audible was that if the horse
won, we'd get a free audiobook. Maybe they changed it. Or maybe dementia is setting in.
I don't know Audible got to use their name for the horse. Maybe that's no issue with the suits at Churchill Downs or whatever organization sanctions the horse race(s). I don't see horse racing becoming like car racing, however, where several companies may sponsor a driver and, in return, get to have their logos plastered all over his or her car. Horse racing is much too genteel of a sport for that to happen.
Anyway, just naming the horse "Audible," and him placing third, was good advertising for Audible. Kudos to the mind(s) at Audible who came up with that idea. And I assume that the horse will be running at the Preakness and at the Belmont Stakes, too. More good advertising.