Quote:
Originally Posted by Steve Jordan
Television has the capability of interrupting programs, mid-sentence, with full-screen ads, or having characters bouncing all over the screen in the middle of a major scene... but wisely, they refrain from being that obtrusive, and puts ads at commercial breaks, and along the bottom of the screen.
I think worrying about pop-up flash ads flowing willy-nilly about an e-book screen is over-reacting a bit. The ads will be (probably) in front, (certainly) in back, and maybe somewhere in the center of the book between chapters, or an ad per chapter break. They will not be wild, flashy animated ads, because that absolutely does not go with the medium (for the same reason television ads don't show you a still photo and text to read).
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It is certainly not in an advertisers best interests to antagonize the customer. They like to think of themselves as value added.
Dale