Quote:
Originally Posted by tubemonkey
Raising prices is hardly the way to attract new customers or to keep borderline customers.
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It is, however, a way to find out if it might be undervalued.
They might be thinking that with 100M subscribers, Prime might be too good a deal. The point of market pricing is to let consumers tell you what the proper price is by voting their wallets.
If defections are significant, they'll adjust. If they're not, then it was priced too low.The
(They might also be making room for a Prime lite option with less perks.)