Quote:
Originally Posted by Catlady
I'm not happy about a price increase, but it translates to $1.67/month more. Not a dealbreaker.
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Yeah, but it's like the frog in the pot. A 20% increase is significant and parsing it in terms of monthly cost when you have to pay it all at once is playing Amazon's game for them. Why not put it on the basis of less than 6¢ a day? All those literal nickels and dimes do add up.
I already don't have Prime so clearly I didn't see the value at $99. But presumably each Prime member has their personal line where the value would no longer exist. However, inertia and the slowly hotter water will keep a lot of people from taking a hard look at it.