Quote:
Originally Posted by Elfwreck
I suspect the worry is that ebooks could contain web-style ads: blinky things, flash movies, distracting content that bounces around the screen, and things like that. Or DVD-style ads: you must watch this ad before you can flip the page to start reading... every time you open the ebook.
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Television has the capability of interrupting programs, mid-sentence, with full-screen ads, or having characters bouncing all over the screen in the middle of a major scene... but wisely, they refrain from being that obtrusive, and puts ads at commercial breaks, and along the bottom of the screen.
I think worrying about pop-up flash ads flowing willy-nilly about an e-book screen is over-reacting a bit. The ads will be (probably) in front, (certainly) in back, and maybe somewhere in the center of the book between chapters, or an ad per chapter break. They will not be wild, flashy animated ads, because that absolutely does not go with the medium (for the same reason television ads don't show you a still photo and text to read).