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Introducing Amazon FreeTime on Alexa—An All-New Alexa Experience Built from the Ground Up for Kids

Release date for these new features and Echo Dot will be 09 May 2018

Amazon FreeTime on Alexa includes a new set of parental controls and family-focused features such as explicit song filtering, bedtime limits, educational Q&A, household communications, positive reinforcement for using the word “please,” disabled voice purchasing, and more—for free

Amazon FreeTime Unlimited on Alexa is an all-new content subscription service just for Echo devices—includes access to over 300 Audible kids’ books; kid-friendly, ad-free radio stations and playlists; character alarms; premium Alexa skills from Disney, Nickelodeon, National Geographic, and more—starting at just $2.99 per month for Prime members, and no additional cost for existing FreeTime Unlimited members

The easiest way to get started with Amazon FreeTime on Alexa is with the all-new Echo Dot Kids Edition— just $79.99—which includes one year of FreeTime Unlimited family plan, a kid-friendly case, and a 2-year worry-free guarantee—if anything happens, return it and we’ll replace it for free, no questions asked

Since Alexa is built in the cloud, she’ll get smarter every day with new kid and parent-friendly features, skills, Audible books, music, Q&A, and more

SEATTLE--(BUSINESS WIRE)--Apr. 25, 2018-- (NASDAQ: AMZN)— Amazon today announced all-new Alexa experiences for kids and parents: Amazon FreeTime on Alexa, Amazon FreeTime Unlimited on Alexa, and Echo Dot Kids Edition.

These new offerings bring Alexa-specific features and content to Amazon’s popular FreeTime and FreeTime Unlimited services. Over the last five years, over 10 million kids and their parents have enjoyed Amazon FreeTime, and Fire Kids Edition tablets are the #1 best-selling kids tablet in the US.

Parents can choose any combination of the following options for their kids:

1. Amazon FreeTime on Alexa brings parental controls and family-focused features to Echo, Echo Dot, or Echo Plus—all at no cost. Simply add FreeTime to an existing or new Echo device to get started.
   
2. Amazon FreeTime Unlimited on Alexa, Amazon’s content subscription service for parents and kids, brings a wide selection of Alexa-specific content such as kid-friendly premium skills, Audible books, and more—all at no additional cost for existing FreeTime Unlimited members, or starting at $2.99 per month for Prime members.
   
3. Echo Dot Kids Edition is the easiest way to get started. It combines an Echo Dot, FreeTime features and parental controls, 1 year of FreeTime Unlimited, a kid-friendly case, and a 2-year worry-free guarantee—$79.99 and available for pre-order today.

“Tens of millions of households already use Alexa, and today we’re excited to introduce an entirely new way for kids to have fun and learn with Alexa,” said Dave Limp, Senior Vice President, Amazon Devices and Services. “With Echo Dot Kids Edition and FreeTime on Alexa, parents can have peace of mind knowing their kids are getting age-appropriate content, while they listen to music, ask questions, enjoy Audible books, use Alexa skills, and more. We can’t wait for parents and kids to try this out.”