On the importance of Prime and streaming services in general:
https://www.msn.com/en-us/money/comp...cid=spartandhp
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But the cable business is floundering. Nearly half of adults ages 22 to 45 didn’t watch any broadcast or cable TV in 2017, according to a study by the marketing agency Hearts & Science, and the number of so-called cord cutters abandoning cable is growing by the year.
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Nobody benefits more from the modern cable-TV industry than Disney—or has more to lose from its erosion. In its latest fiscal year, Disney made about 40 percent of its total revenue, or about $24 billion, from its television networks, including ESPN, the Disney Channel, and ABC. But since 2010, viewership for traditional television has fallen 51 percent among Americans ages 12 to 24, according to Nielsen. This decay will accelerate as Disney’s streaming service gets off the ground and fewer people feel the need to pay for cable when they can subscribe instead to Netflix and Disneyflix (and Amazon Prime Video, and HBO Go). For young people in particular, a cable subscription may soon seem as antique as going to the opera.
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The Prime video perk is only going to become more important as time goes on.