So...now that I have had some sleep and re-read your original post Alex... Jon's answer is correct for your question. You can't prevent a new HTML page from starting at the top of the next screen.
I've looked at the University version of the file...there is zero styling within the document itself - nice and clean! The title should be on its own page and the bit at the end about the University should be removed if you create your own version. The Wikisource version at least has the italics already added. I'm not familiar with the sharing policy of either source...just make sure you are allowed to use/change what you get from them.
If you are correct about the serial nature of the publication then those would be just as logical a split point as any. You could even add the print date as an editor's note at the top of each page to give it your personal flair.
Good Luck!