Quote:
Originally Posted by fjtorres
That's how iBooks got to 10%.
Getting newcomers and casual readers to buy in.
It's not all about getting people to switch; there's plenty of money to be made off the uncommited. And if you only buy a book or three a year it doesn't pay to buy a dedicated ereader. But it pays to be able to read whatever ebook you buy on a phone, tablet, PC or anywhere. Amazon proved that.
Now, it may be that Microsoft is looking to get the ebookstore up and running and more or less in business before reviving their COURIER.
https://gizmodo.com/5365299/courier-...-secret-tablet
With all the talk of folding smartphones coming in the next year or two, it might be that the hardware (and economics) have caught up with the COURIER vision.
Or not. 
It's all a matter of how serious MS is, whether they want to be a big player and go after avid readers or just an opportunistic one, mining one-sy, two-sy sales here and there. With a few hundred million devices to tap into, even a 1 percent conversion rate can add up to serious money. |
It's been a long, long time since Microsoft has had a major success. They have their cash cows (Windows and Office) that have been around for 20 years. The question is can they be a big player in anything? They have the money to throw around, but they haven't shown that they can put out new products that people want to buy.