Quote:
Originally Posted by DuckieTigger
But that is the majority of readers*, so why not focus on them. Also there has to be a lot of those that have iThingys, simply because a lot of people have iThingys whether they read or not. Hook one of those casual readers to become avid and they have already been lured in a really nice walled garden with higher walls than other walled gardens.
*: maybe not total reads, but readers as in individuals.
|
Sure, Apple has always been about focusing on the 90%. It's a rational business model. But I don't know that it's a good model for growing that business. Of course, I don't think that Apple is focused on growing their ebook business. They are basically just picking the low hanging fruit and moving on.