Quote:
Originally Posted by DuckieTigger
But that is the majority of readers*, so why not focus on them. Also there has to be a lot of those that have iThingys, simply because a lot of people have iThingys whether they read or not. Hook one of those casual readers to become avid and they have already been lured in a really nice walled garden with higher walls than other walled gardens.
*: maybe not total reads, but readers as in individuals.
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That's how iBooks got to 10%.
Getting newcomers and casual readers to buy in.
It's not all about getting people to switch; there's plenty of money to be made off the uncommited. And if you only buy a book or three a year it doesn't pay to buy a dedicated ereader. But it pays to be able to read whatever ebook you buy on a phone, tablet, PC or anywhere. Amazon proved that.
Now, it may be that Microsoft is looking to get the ebookstore up and running and more or less in business before reviving their COURIER.
https://gizmodo.com/5365299/courier-...-secret-tablet
With all the talk of folding smartphones coming in the next year or two, it might be that the hardware (and economics) have caught up with the COURIER vision.
Or not.
It's all a matter of how serious MS is, whether they want to be a big player and go after avid readers or just an opportunistic one, mining one-sy, two-sy sales here and there. With a few hundred million devices to tap into, even a 1 percent conversion rate can add up to serious money.