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Way back before the Sony and Kindle readers, my primary reading device was a Microsoft tablet. It was much easier on my eyes that my palm piliot which was my other reading device.
I assume there is a kindle app for windows 10. The biggest issue that Microsoft is going to run into is presenting the existing users with a compelling reason to switch from Amazon to Microsoft. The primary reason for for someone to use iBook rather than Kindle is the it's quicker and easier to pick up a book on the table than it is to go to the browser, buy it and then download it in the Kindle app. Personally, I would be a bit surprised if there were many people who have huge libraries in iBook. It strikes me as being more oriented towards the casual reader, i.e. someone who might buy a few books a year.
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