MobileRead Forums - View Single Post - Cheaper e-books will kill us, says publisher

ssaxt0 · 02-24-2009, 05:35 PM

Here is my take on the comments in this interview. He is speaking gibberish in this interview. Do they believe that we are stupid? Converting formats from pdf to other formats is software related and once a program ios developed or purchased, there is no additional cost. How is the infrastructure different, you still need to track sales for paperbacks and hard cover books so what is difference here. The mention of margins nails it because this is the bottom line for the reason, they want to continue recieving those margins and if they are bigger, that much the better. The margins they are recieving for eBooks are huge compared to paperback if you charge the same price.

I just went buy Walmart and saw $7.99 books selling for $5.97 so these are the overflow books from major bookstores that did not seel and Walmart is selling them for a profit. If Walmart does not sell them, it goes back to the publisher to make more pulp for new books at a loss to the company. For eBooks, there is no waste, no shipping charges or returns to the publisher. Have they even considered this? No, it is all about profit.

02-24-2009, 05:35 PM	#210
ssaxt0 Member Posts: 10 Karma: 10 Join Date: Feb 2009 Location: Antioch, CA in East Bay Area. Device: Sony 505	Here is my take on the comments in this interview. He is speaking gibberish in this interview. Do they believe that we are stupid? Converting formats from pdf to other formats is software related and once a program ios developed or purchased, there is no additional cost. How is the infrastructure different, you still need to track sales for paperbacks and hard cover books so what is difference here. The mention of margins nails it because this is the bottom line for the reason, they want to continue recieving those margins and if they are bigger, that much the better. The margins they are recieving for eBooks are huge compared to paperback if you charge the same price. I just went buy Walmart and saw $7.99 books selling for $5.97 so these are the overflow books from major bookstores that did not seel and Walmart is selling them for a profit. If Walmart does not sell them, it goes back to the publisher to make more pulp for new books at a loss to the company. For eBooks, there is no waste, no shipping charges or returns to the publisher. Have they even considered this? No, it is all about profit.