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The main reason to remove ads is so that (if you don’t have a passcode set), Kindle will unlock without having to swipe (using power button or magnetic cover). Also in List view mode there is one more book listed per page. Folklore has it that you only need to call Amazon to get the ads removed at no charge, but I’ve not ever done that.
When Amazon launched Special Offers, there were actually some modestly good deals mixed in. But those went away after a year or so.
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