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I believe a large number of our population is in my boat. AARP members with medical or health issues that prohibit or restrict the use of "regular" books. This format is more than a breath of fresh air for me. It is a second chance at my passion.
Having said that, the remainder is most likely 30-ish folks with some disposable income.
Sure, there are scatterings among college folks pursuing degrees with a passion for reading. But, overall.... my money is on the folks who found it harder to make the purchase financially.
Navy dad makes some really good points. But, factor in some other realities of aging and I don't really feel we have all the money. It is the people that are still drawing wages.
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