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@pdurrant. Same here. I simply won't buy an ebook if I can't remove the DRM. I'm sure there are many of us, but, as you say, a drop in the bucket next to those who simply don't care. Of course, implementing effective DRM simply does not make sense commercially if sales stay the same when drm is removed. From Amazon's point of view, for instance, there is a risk in implementing effective DRM, in that there is some unknown portion of ebook readers who buy ebooks from Amazon but read them on other devices. Likely such a market would not be that significant, but then again I suspect that many who buy their ebooks from Amazon buy many other things from Amazon as well, and join Prime. They at least would seem to have nothing to gain.
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