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Originally Posted by Alohamora
I don't think Amazon supports eink solely out of a desire to cater to avid readers. I think they support eink because the devices are encouraging users to stay within the Kindle ecosystem.
On my phone, I can just as easily pull up a Nook, Google or Kobo app as the Kindle app.
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I think Amazon "supports" eInk because it makes them money to do so. And, in recent (November, 2017) interview, Amazon’s Chris Green, VP of Design spoke about a single use device ...
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He was extremely optimistic as to the future of e-readers in general. It’s a great example of how a device with a single purpose is often the right tool for the job.
“It’s the difference between a hammer and a Swiss Army Knife, isn’t it? If you want to go on a vacation or commute, you want a hammer — you want a real e-reader, so you don’t fall down a rabbit hole of your phone.”
And the Kindle business, he pointed out, is booming: “The last Prime Day was the best sales day ever in the U.S. — and the market is just growing. It’s taking off,” he said.
“We’re going to be here for a long time.”
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