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It depends where you put your priorities.
First: If Kobo hadn't released the 7.8 inch Aura ONE, I'd still be reading on my Paperwhite 1 from 2012. (And if nothing had changed and the 6 inch, non-lit e-readers were still the best on offer, I'd be reading on the 2011 Touch.) This means that, for me, a very large leap has to be made in screen quality if I want to upgrade my reader. 7.8 to 8 inch is about the perfect screen size for me. The only thing I'd want would be Amazon's stability of the firmware, with Kobo's adjustments, so the only chance of me replacing the KA1 would be with a 7.8 or 8 inch Amazon e-reader, with at least the same customization capabilities of a Kobo.
So, I'm using an e-reader for a long time: 5 years or more, potentially.
The soon to be released Galaxy S9+ will have a price of €949 in the Netherlands.
The Kobo Aura ONE has a price of €230 in the Netherlands.
I don't *need* a phone costing almost €1000. I don't want to use it for reading, because when reading outside/in public transport (thus, often, in bright light), the e-reader screen is far superior.
Many people buy €949 phones. I'll buy a €230 e-reader, a €200 phone, and I will still have €519 left. Seen that way, a €230 e-reader isn't expensive.
Then I haven't even taken into account the *hundreds* of dollars and cubic meters of space I've saved buying e-books as compared to paper books.
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