Quote:
Originally Posted by ekbell
In some ways I'd expect that reading on a smart phone would be perfect for a casual reader: immediate gratification and no physical book to dispose of later. The only problem is discovery, since a casual reader is unlikely to go looking, which may be the point of the Wal-Mart book cards.
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Casual readers typically don't do discovery.
They just buy whatever book has enough buzz to get their attention. Which buzz is generated by avid readers, the majority of which have moved to digital and are spreading their purchases around. Which is why today's "bestsellers" don't move anywhere as many units as they used to.
That not so small minority of ebook readers has a whole lot more market influence than the hordes of casual readers that outnumber them.