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I went to a local B&N store here in Austin to buy a computer book for work. It was full price in the store at $44.95, but they are selling it online for $32.47, which qualified for free shipping.
I wanted the book immediately, so I opted for the full price. It does seem like the consumer really pays for the mega stores and the immediate gratification of having a paper book in hand. I normally would opt for an ebook, but I find they don't translate well to Kindle or Kobo due to the scripting examples often resorting to pictures which are hard to view.
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