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Don't forget that BN sells more than books in their stores so you might be able to find something else to spend it on for yourself or as a gift. Examples: magazines, games, calendars, toys. I think you can also use it at the cafe inside.
I got a gift card for Christmas, and I plan to use it on cookbooks.
You could also use the gift cards to buy ebooks and read them within the Nook app on a tablet or smartphone.
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