Quote:
Originally Posted by ZodWallop
For something like that, sure. But there's a difference between that and a department stocked with hundreds of those things at every one of Walmart's 5,000 stores.
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There's another reason for stocking cards with book titles (instead of just selling gift cards) -- it takes up more space and catches folks attention. When I worked for paperback book / magazine distributor (late 70s, early 80s), a large percent of magazines and books came back an we ripped the covers off them (to send these covers in for credit), and threw away the magazines or books. (By the time I left we were selling this paper to a company that ground them up, soaked them in fire retardant and used the end product for insulation.) I asked the owner why in the world would they send out so much extra (some titles there was probably 40% or 50% in returns)? He told me they did it so they would have more shelf space. If people don't see them, they're not going to buy them. I'm guessing that's a big reason why Walmart/Kobo will be carrying cards with book titles on them.