Quote:
Originally Posted by Fiat_Lux
From an author's POV, gift cards showing a book cover make perfect sense.
Think book signings, but the customer wants the ebook, not the dead tree edition. Author signs the specific gift card. Fan gets the book, and autograph.
Amber
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For something like that, sure. But there's a difference between that and a department stocked with hundreds of those things at every one of Walmart's 5,000 stores.
In the end it's just a difference of opinions. I just think it is stupid and wasteful and don't see much of an upside. Others do. C'est la vie.