Quote:
Originally Posted by ZodWallop
I don't foresee many readers skimming the 'book card' section of Walmart. If you have a Kobo you are going to browse on it, on the new app (does that mean these Walmart Kobos won't connect to the actual Kobo store?) or on the internet. If you don't have a Kobo, why would you buy a card? Even with your example, you were buying a Blu-ray and the digital copy is a nice bonus. Do they have a rack in the DVD section that sells cards that allow you to purchase Vudu-only versions of the movie? (They may well have such a thing. I don't go to Walmart much.)
I've said my piece, so I'll just let it go.
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I'm thinking you might be surprised. I'm guessing family members or friends who are looking for a gift for a known reader might be attracted to a book title instead of a generic card when buying a gift. They might know that their book-reading friend likes a particular author or a particular series. Whether it is true or not, is beside the point. But since it looks like Walmart is already selling specific eBook titles maybe their research shows them something we don't see.
And it could be a flop. But I know – personally – that I like the idea of buying a particular title as a gift. It feels like some thought has been put into the gift.