Quote:
Originally Posted by jasoraso
Walmart has a tie in to the online video stream service VUDU, and when you buy a blu ray movie at Walmart, more often than not, it will include a code for a digital copy that can be redeemed with VUDU. However, if you have your VUDU account set up with Walmart, when you buy the blu ray, you don't have to bother finding the code and inputting into your computer/tv/phone when you get home (those codes can be quite tedious, too). When you purchase the blu-ray at Walmart, the digital copy can automatically be added to your digital library.
I think if the book section (not the electronic section) of Walmart has a section with cardboard cutouts representing books - that you can pick up and hold, enabling you to read the font cover, read the book reviews on the back, and then take that to the register and purchase it with your groceries, and the book was then automatically downloaded to your Kobo, that would combine the impulse buys that Walmart likes, with the ease of delivery to a Kobo, along with a form of "book-browsing" that people like from bookstores. This would allow Walmart to display and sell a much greater inventory of books.
And I would guess that Walmart might even display the Kobos in the book section, besides a traditional display in their electronics section.
I think if this is the implementation, it could be a great partnership for both Kobo and Walmart, and even offer something that B&N or Amazon don't.
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I don't foresee many readers skimming the 'book card' section of Walmart. If you have a Kobo you are going to browse on it, on the new app (does that mean these Walmart Kobos won't connect to the actual Kobo store?) or on the internet. If you don't have a Kobo, why would you buy a card? Even with your example, you were buying a Blu-ray and the digital copy is a nice bonus. Do they have a rack in the DVD section that sells cards that allow you to purchase Vudu-only versions of the movie? (They may well have such a thing. I don't go to Walmart much.)
I've said my piece, so I'll just let it go.