Walmart has a tie in to the online video stream service VUDU, and when you buy a blu ray movie at Walmart, more often than not, it will include a code for a digital copy that can be redeemed with VUDU. However, if you have your VUDU account set up with Walmart, when you buy the blu ray, you don't have to bother finding the code and inputting into your computer/tv/phone when you get home (those codes can be quite tedious, too). When you purchase the blu-ray at Walmart, the digital copy can automatically be added to your digital library.
I think if the book section (not the electronic section) of Walmart has a section with cardboard cutouts representing books - that you can pick up and hold, enabling you to read the font cover, read the book reviews on the back, and then take that to the register and purchase it with your groceries, and the book was then automatically downloaded to your Kobo, that would combine the impulse buys that Walmart likes, with the ease of delivery to a Kobo, along with a form of "book-browsing" that people like from bookstores. This would allow Walmart to display and sell a much greater inventory of books.
And I would guess that Walmart might even display the Kobos in the book section, besides a traditional display in their electronics section.
I think if this is the implementation, it could be a great partnership for both Kobo and Walmart, and even offer something that B&N or Amazon don't.
Quote:
Originally Posted by ZodWallop
What is the point of buying a card in the store that will allow you to buy a specific book on your e-reader? This feels like marketing from ten years ago.
What is the benefit for anybody in doing this?
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