Quote:
Originally Posted by shalym
Because people who don't own e-readers (and don't have accounts at any website that sells ebooks) can buy books for their friends and family who do have/use e-readers.
I think it's a good idea, and will result in a lot more people getting ebooks for Christmas/birthday/Hanukkah/whatever gifts.
I do hope that the recipient will be able to exchange it for a different book, though, in case of duplicates (or Grandma giving a 17 year old a book meant for a pre-teen...this happens much more often than you would think)
Shari
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What part of that could they not do with a card that was just a generic Kobo (or however they choose to label it) gift card? Why do we want/need a gift card that will only entitle me to a purchase of EL James' Darker? If that were given to me, they may as well give me nothing at all.
Now, if it is just a generic card, but they get some kind of royalty in slapping the cover of EL James' latest masterpiece on the card, that is fine.