Thread: Walmart and Rakuten Announce New Strategic Alliance
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Old 01-29-2018, 12:31 PM   #110
shalym
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Quote:
Originally Posted by ZodWallop View Post
What is the point of buying a card in the store that will allow you to buy a specific book on your e-reader? This feels like marketing from ten years ago.

What is the benefit for anybody in doing this?
Because people who don't own e-readers (and don't have accounts at any website that sells ebooks) can buy books for their friends and family who do have/use e-readers.

I think it's a good idea, and will result in a lot more people getting ebooks for Christmas/birthday/Hanukkah/whatever gifts.

I do hope that the recipient will be able to exchange it for a different book, though, in case of duplicates (or Grandma giving a 17 year old a book meant for a pre-teen...this happens much more often than you would think)

Shari
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