I'm quoting your response out of order because of how my answers go.
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Originally Posted by DuckieTigger
They first have to convince people to switch over away from paper and from Amazon (paper and electronic).
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Convincing folks to switch from paper would be easier when you tell them 'you can easily access the library, right on the device. No need to leave the house or connect to any other device.'
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It would be good for Kobo? Is your thinking because they are making money either way, whether books are bought from Kobo store or borrowed from Overdrive?
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And it would be easier to switch from Amazon because it would offer parity with Amazon's Kindle.
But yeah, Rakutan does own both and with the Aura One they showed they can do it.