Quote:
Originally Posted by rcentros
Walmart is doing more than selling eReaders now, they're becoming part of the Kobo infrastructure (co-branding an app with Kobo). They understand how important it is to compete with Amazon – and eBooks are a big part of Amazon. The last time they sold eReader devices they were just selling other company's devices, this time they hope to use this alliance to directly compete with Amazon. Walmart's new(ish) CEO understands how important this has become. (Walmart is slowly building their online web site to compete with Amazon, including two day delivery.) I don't know if this will work or not, but Walmart is one of the top sellers of paper books in the country, I think they'll be committed to this Kobo alliance.
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I used the Walmart web site to order a birthday present for my nephew back in August. It seemed a bit weird at the time. I got the impression that they were shipping it from the nearest store that had the item in stock.
Competition is good. I don't really know if Walmart is the first company that most online shoppers think about. I have to wonder a bit if they are paying Google to make sure they are near the top of search results rather than Amazon.