Thread: Walmart and Rakuten Announce New Strategic Alliance
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Old 01-26-2018, 01:11 PM   #27
rcentros
eReader Wrangler
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Quote:
Originally Posted by ZodWallop View Post
I'm happy for Kobo getting back in to the US market. It will be nice to handle Kobos in person, etc. But in the past Walmart sold Kindles and Nooks. Not sure what they think will be different this time around. ...
Walmart is doing more than selling eReaders now, they're becoming part of the Kobo infrastructure (co-branding an app with Kobo). They understand how important it is to compete with Amazon – and eBooks are a big part of Amazon. The last time they sold eReader devices they were just selling other company's devices, this time they hope to use this alliance to directly compete with Amazon. Walmart's new(ish) CEO understands how important this has become. (Walmart is slowly building their online web site to compete with Amazon, including two day delivery.) I don't know if this will work or not, but Walmart is one of the top sellers of paper books in the country, I think they'll be committed to this Kobo alliance.
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