Quote:
Originally Posted by ZodWallop
I of course don't run a business. But that sounds stupid and wasteful.
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I suspect the average Walmart consumer is far more likely to make an impulse purchase of a book when they are actually buying the book they can see in the store.
Gift cards for a book store may appeal to you and I (and I'm sure those will be available too), but for the majority of consumers seeing the latest "50 shades" novel cover is a bigger draw than a generic card.