Hrm. Not sure we got a good enough look to say for contrast. It looks like it paints the screen in multiple passes for the color pictures, and the user in the video clicked the buttons before it was done several times. You can see the buttons appear, and then another 'line' from the next painting pass filling things in and making it sharper. But as the button has already been clicked it bounces off to do something else before you get a good look.
Still, I like the idea of *any* color e-ink device on the market. It means the things we want will be coming eventually.