Quote:
Originally Posted by ZodWallop
I don't disagree, but I don't consider that a strike, either. Using brand names helps cement a story in the time and place. It can make a current story feel more real and can be a subtle way of reminding future readers of the time and place the story was written/took place in. Stephen King books are well known for mentioning brands of items.
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Maybe it is because I have been around a while here in the heart of Silicon Valley.
Moms friend had a NEW Hudson Hornet. How many Car brands are now gone?
Sun Microsystems, DEC, Compaq, Atari, Fairchild. Nortel. gone
Some brands got absorbed and the name dropped. Others went belly up.
When they get mentioned in older books, it is depressing.