Quote:
Originally Posted by theducks
Personally, using ANY product model or brand, quickly 'dates' a (non-period) story.
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I don't disagree, but I don't consider that a strike, either. Using brand names helps cement a story in the time and place. It can make a current story feel more real and can be a subtle way of reminding future readers of the time and place the story was written/took place in. Stephen King books are well known for mentioning brands of items.