Alex, you misspelled the link, not a biggie, though.
Bookpac is planning the producton for the middle of 2007. Their questionnaire was definitely targeted at ebook virgins - what they really wanted to know was: how much would you be willing to pay for content and for an eInk device (options for three diferent display dimensions), and would you prefer to buy it preloaded or free of content (the examples definitely geared towards lawyers and health professionals).
The other questions were more or less rhetorical: importance of battery life, support, ease of use, etc.
Hmm, I'm not to impressed