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Old 02-22-2009, 05:42 PM   #207
cstross
Cynic
cstross will become famous soon enoughcstross will become famous soon enoughcstross will become famous soon enoughcstross will become famous soon enoughcstross will become famous soon enoughcstross will become famous soon enough
 
Posts: 86
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Join Date: Jul 2007
Location: Edinburgh, Scotland
Device: Lots, started with a Psion 3 circa 1998
Quote:
Originally Posted by pilotbob View Post
Or, if the author's sold them directly for $5 a book they could make it by selling 8 books.
... Assuming of course that the author wants to go into retail, marketing, sales, and distribution.

I, for one, don't want to go there. I write because I want to write; from my point of view, the publisher takes care of the boring but necessary business of turning what I write into money. I could do that stuff, but it's not only boring but time-consuming; I'd have to divert a lot of the time I currently spend on writing to selling stuff, keeping accounts, and so on. Even with ebooks -- selling direct without DRM, either via stores like Fictionwise or via my own blog and CMS, which I'm capable of doing -- there are overheads: copy-editing, typesetting, keeping accounts, collecting VAT (essential if you want to stay on the right side of the law, and it cuts in at a surprisingly low threshold).

I know a guy who has successfully broken into print by breaking the rules: he self-published his novel, had a couple of palets of books delivered to his garage, then hit the road and sold it hard (mostly targeting schools -- he's a YA author). He's now with a major publisher and happy to leave the 60 hour weeks of sales-and-marketing activity to the professionals. Not because he couldn't do it, but simply because it was a distraction from the core business of writing.

I'm not an accounts clerk, subeditor, web storefront programmer, and art director. I can do that stuff (probably not as well as a full-timer, but adequately) ... but it would take time away from my writing. Far better to let someone else do it for me, in return for a cut.
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