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Old 02-22-2009, 01:10 PM   #16
pilotbob
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Posts: 19,832
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Join Date: Jan 2007
Location: Tampa, FL USA
Device: Kindle Touch
Quote:
Originally Posted by HarryT View Post
I rather suspect that a very small percentage of book buyers account for a huge percentage of sales. They are the people that you need to target eBook readers at, not the "read 1 book a year on their summer holiday" crowd.
Spot on, it is the "heavy readers" (which can even mean 1 book a month reader) are the ones that will buy an eBook device. So, most of them will break even.

Also, even at 1 book a month, 24 books is two years. I plan to read for another 30 years... fates willing.

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